David Waring – Helping Brick and Mortar Businesses Thrive Online

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"About 90% of businesses are still dealing with people in person in brick and mortar type businesses. This is really, in our opinion, a lacking of information around that."

How can it be that 50% of businesses don't have a website!? In today's market, brick and mortar businesses need to understand the basics of what it takes to manage their online presence. This is easier said than done, I would venture to say that most businesses know they need to have a website, but they think it's expensive and perhaps they don't even know where to start. David helps prioritize your online needs, gives some tips about the best sites for free website building, and gives an education on terminology. Listening to this podcast will give you a knowledge base about website building, search engines, how to get started, and tips on what tools are the best to use.


  • Leveraging Location
  • DIY Website Builders
  • Banner Ads
  • Linking From Other Sites
  • Pay Per Click
  • Google Paid Results
  • Linking in Directories
  • Managing Reviews
  • Search Engine Optimization (SEO)
  • Google+
  • Organic Search Results

Take Away

Get your website up and going!

References made by David:

Weebly Wix SquareSpace Wordpress GoDaddy Google+

Connect With David:

Email Website Twitter LinkedIn


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Melinda Yeaman

Melinda Yeaman is an online marketing veteran of 15 yrs who unplugged from her corporate career path to become an entrepreneur and to live an authentic, passionate life. Her experience in graphic & web design, e-commerce, social and tech enables her to fuel success in her own brands as well as those of her clients and associates. As Co-founder of Outlier Magazine, Melinda hosts the Outlier On Air podcast and YouTube Series, where she interviews entrepreneurs from all over the world. She can be found Vlogging about local start-ups, planning Outlier's next move with her partners, helping other businesses with digital strategy, training others on branding and social media, or coloring on the white boards at St. George's co-working space, Outlier Labs. Family is Melinda’s driving force. Adventure, travel, art, culture and diversity add wind to her sails.