Ep 364: Brian Lischer Interview – Creating Brand Authenticity

"We’re an eclectic group of creative professionals obsessed with brand experience." - Brian Lischer

Brian Lischer - Founder and CEO of Ignyte

Brian Lischer, Founder and CEO of Ignyte, is an entrepreneur, author, speaker, and brand strategist. He is a leading voice on a range of issues, including the psychology of branding.

Brian founded Ignyte, an award-winning branding agency, in 2013. After working for more than a decade in marketing and design, he decided to put his passion for behavioral sciences to work by helping brands discover and express their authenticity. Under Brian’s leadership, Ignyte has grown into a highly sought-after agency that transforms brands around the globe. Brian works closely with the agency’s key accounts to ensure optimal positioning and authentic brand experiences.

Brian studied psychology and communication at the University of California San Diego. A frequent blogger, speaker, and columnist, Brian has written for publications including Forbes, Huffington Post, and Brand Quarterly. Major media outlets cite him as a branding expert and successful entrepreneur.

Brian is an active member of the Young Entrepreneurs Council, Entrepreneurs' Organization, MIT Enterprise Forum, and American Marketing Association. He is an advisor to startups and is also involved as an investor and partner in a range of digital ventures. Brian donates his time and resources to charitable organizations helping to create positive change in the world.

In addition to his various business ventures, Brian is a devoted thrill-seeker and can often be found surfing, snowboarding or mountaineering. When he’s not in the mountains or the sea, Brian dedicates his time to developing his mindfulness practice, which includes yoga, meditation and Buddhist teachings.

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Connect with Brian:

Website | Personal Website | Twitter | LinkedIn


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Paige Sevier
Paige Sevier

Paige is a small town girl from a quaint, little town in Northwestern Montana. She grew up in an entrepreneurial family with a love for all things innovative. Paige graduated with a degree from Dixie State University in Human Communications. She’s crazy about organization and an open communication line. She is happily married to her long time high school sweetheart and a new mom to a sweet baby boy. Her hobbies include: base jumping, one-handed rock climbing, swimming with piranhas, and anything else that is extreme…well, this may or may not be true. But one thing is for certain- she aims for perfection, even if it’s dangerous!