For the new year, one of the items on my vision board is to keep a journal. I have been persistent in doing so and it has changed the way I view things on a daily basis, the way I think, and even the way I do business. I have never kept a journal before, in fact I have tried but never followed through. I recently sat down with a potential client and had an idea I thought would really benefit them and the company I work for. This client has turned me down 3 times previously yet I found myself at lunch, again, telling them why we should create a relationship. So did I pitch the same idea three times in a row? No. Each time the basic premise was the same but the way I approached them and the process was different each time. Well, it turns out 4th times a charm.
So why does this company all of the sudden like what I am telling them or want to buy into what I am pitching them? Persistence. I could have just decided to never contact that company again after the first time they told me no. I could have let it hurt my feelings or taken offense. Instead I left the meeting asking myself “why?”. I went back to the office and reviewed the conversation I had and wondered what it was that I said or if they truly are just not interested.
I think it's important to realize in life, we shouldn't just give up that easy. Another example is, I have a start-up company I have been trying to launch for 2.5 years now and it has failed twice so far. Version 3.0 is coming very shortly and I am determined it will take this time. So many people in this world give up too easily. I am here to tell you if you stay persistent, your chances of success are much greater. If you get your feelings hurt because of rejection, don’t! its really that easy. Failures are a result of our own actions and that is not a bad thing. You should take your failure and learn from it, fix it, review it, perfect it, and go at it again. If you don’t you are leaving a lot of things on the table. Some of these are potentially money, respect, knowledge, confidence, and most importantly your chance to improve.
Persistence has it’s role in all aspects of life. As a parent, it is very difficult to stay persistent in the way I raise my children. I find myself looking for the right answers to motivate them. If I stay persistent in m approach to them, I can only hope in turn they will be persistent in their endeavors. Persistence in treating my wife with the utmost respect and love the way she deserves is also something I strive for every day.
Persistence can also have its drawbacks. Knowing when the right time to withdrawal is important. Take the time to analyze the situation and understand where you are in that moment. If the product is truly not for a certain client, then don’t sell it. If your child absolutely hates a certain sport, then don’t make them play it. If your behavior in the workplace is such that people lose respect for you, then change your approach. Being persistent can in fact be annoying if done wrong. Know your limits and know the people you are dealing with, especially yourself.
If you stay persistent, you will only increase your productivity. You will improve yourself in all that you do. If there is something you really want then go get it. Will you get it the first time? Likely not, unless you’re lucky. Don’t give up, go after it (whatever that may be) until you win. Most importantly, remember persistence is key.
Matt Heaton has spent most of his career in the technology world but is also an entrepreneur. He carries a B.S. Degree in Technical Sales from Weber State University. Matt is currently Vice President of Tonaquint Networks, a fiber optic internet company. His pride and joy is his wife and three young children. He has helped many small businesses scale and increase productivity helping bring them to profitability. His experience is very broad and he has multiple skill sets that have helped him succeed in his different positions.