Pete Williams – 7 Levers of Business

"If you want to be an entrepreneur, getting your hands dirty is the way to go." "The biggest innovations don't often come from within, they come from someone else externally looking in and giving advice and trying to do something different." - Pete Williams

About: Pete Williams- Founder of Preneur Marketing- Entrepreneur, Author, and Marketer.

Overview: Pete Williams, nicknamed the Richard Branson of Australia, takes us through his entrepreneurial journey that started in high school. He also takes us through the 7 Levers of Business, and how we can increase our business through simple steps.

char

Pete Willims

 

Highlights:

Background: Pete started his first business in high school, doing web design for local businesses. Then, he went onto school and received a commerce degree. It wasn't quite what he was expecting, but he learned a lot. His parents were actually teachers and not entrepreneurs, but he gained a desire through working with his friends.

Selling MCG Stadium: Ok, so Pete didn't actually sell the stadium, but when it was torn down, and as a 21 year old, he took pieces of the demolished stadium (carpet, timber), created a memorabilia piece, and started selling these pieces to the public. He was able to structure his business model in a way that made the sales fast, efficient, and effective. He was profitable from day one.

Telecommunications: After his success with selling the memorabilia pieces, he started working for a telecommunications company, selling phone systems.

Consulting: Currently, Pete is consulting startup companies on their HR, marketing, and all around communications.

7 Levers of Business: Traffic, Opt-Ins, Conversions, Average Item Price, Transactions Per Client, and Margins. Pete shares that if you spend 2 weeks and just focus on one of these things, you can increase an aspect of your business by 10% in that area. So, if you then spend 14 weeks total, or 2 weeks per area on growing that part of your business by 10%, by the end of the 14 weeks, you will have doubled your business profits.

Helping Entrepreneurs: Pete tells us that when you discover new tools, you need to determine which aspect of your business that tool is going to help grow. If it's not going to help your business grow at the time you need it to, than it's not relevant.

End Game for Pete: He has a couple of ideas and a few other books coming out down the road. But he is just going to continue to focus on growing his businesses, and balancing his work/personal life.

Take Away: Pete teaches us to open our minds, involve mentors and advisors, and make money with existing ideas. There is no need to reinvent the wheel.

Connect With Pete:

preneurmarketing.competewilliams.com.au | @preneur | Books

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Sponsors:

Flitch Creative

Build your brand identity with Flitch Creative's eXpress Packages.

All eXpress Packages include free website and email hosting for 12 months.

Use promo code "OUTLIER"

flitch_outlier_ad11
Paige Sevier
Paige Sevier

Paige is a small town girl from a quaint, little town in Northwestern Montana. She grew up in an entrepreneurial family with a love for all things innovative. Paige graduated with a degree from Dixie State University in Human Communications. She’s crazy about organization and an open communication line. She is happily married to her long time high school sweetheart and a new mom to a sweet baby boy. Her hobbies include: base jumping, one-handed rock climbing, swimming with piranhas, and anything else that is extreme…well, this may or may not be true. But one thing is for certain- she aims for perfection, even if it’s dangerous!